Vision, Goal & Strategic Plan

STRATEGIC GOALS AND OBJECTIVES

The strategic direction of the Rotary Club of Ramna for the next 3 years encompasses 5 key strategic Goals with supporting Objectives, as follows:

1. MEMBERSHIP 
Goal: to maintain a solid membership base of 50+
Specific objectives
       1. Invite young professionals
       2. Increase the number of women-member by 30% and young professionals by 25%
       3. To reduce the average age of members by 15%
       4. Achieve 90% retention rate.
       5. Grow the new Corporate Membership category. 
Action Steps
Recruitment of New Member
-  conduct a classification survey; 
-  to challenge club members to introduce a ‘Be my Guest Card’ to welcome a minimum of one  
   (1) guest to a Rotary club meeting during the Rotary year;
-  to establish a membership recruitment team to identify (with the help of Club members) 
    prospective new club members to contact by phone and invite to a Club meeting.
Orientation/assimilation of New Members into the Club
-  have a well-structured New Member Orientation Program (proceeding a Membership Induction 
   Ceremony) to educate prospective members about Rotary or as time requires;
- have a well-planned, memorable and meaningful induction ceremony that shall leave an 
  Impression that Rotarians are important and highly valuable people;

Membership Retention
-  Survey members to understand what value members feel they receive from Rotary membership 
   and to find out whether members are as involved as they want to be;
-  Creating more fellowship opportunities as well as fun activities that involve their families;
-  Publicize that any member can bring a program/project by working through the program/Project 
    Committee respectively;
-  Use of print and digital media to improve flow of information among all stakeholders; club web
    Site email and SMS.
2. PUBLIC IMAGE
Goal: Increase the visibility of The Rotary Club of Ramna
Specific objectives
1. Establish a website and other promotional materials (PR/ Branding Committee);
2. Secure the Governor once a year to address the club and/or secure at least one very prominent    
    Speaker who will make news (Program/Club Service Committee);
3. Submit at least one story a year to RI and District 3281 for possible publication;
4. Appreciate reporters who write stories about Rotary;
5. Establish relation with media houses.
Action steps 
Create an Integrated Marketing & Communications Plan that incorporates: 
      o   the Club’s website and brochure; 
      o   development of a promotional video for the club and for specific projects; 
      o   leveraging the power of social media (i.e. Face Book, LinkedIn, etc.); 
      o   promotional materials (for the club), Merchandising / signage program; 
      o   direct marketing , viral marketing, strategic alliances & co-operative marketing; 

• have dates/occasions to invite media representatives may be for lunch paid by the club in 
    order to build relationships. 
• ensure issuance of press releases/media advisories when the speaker is particularly prominent.